Suni Lee
x SKIMS
Ahead of the 2024 Paris Olympics, SKIMS tapped an exclusive roster of Olympians and Paralympians to serve as the faces of its limited-edition Team USA collection — selecting Sunisa Lee as one of the campaign’s central ambassadors. The partnership underscored Suni’s positioning as an elite athlete and cultural figure, her presence strengthening the collection’s narrative around representation, confidence, and resilience. Through strategic alignment and storytelling, SMITH&SAINT helped leverage the moment to expand her presence beyond sport and further cement her crossover appeal in the lifestyle space.