Jenna and Val

Jenna Johnson and Val Chmerkovskiy partnered with Bloom Nutrition to launch a limited-edition Valentine’s Day flavor, Strawberry Rose, building on their long-standing, organic affinity for the brand. SMITH&SAINT strategically positioned the collaboration as more than a seasonal drop — anchoring it in their real-life relationship and shared wellness routines to create a culturally relevant moment that felt personal, not promotional. The result exceeded brand benchmarks for sell-through timing, proving the power of authenticity paired with intentional rollout strategy.