Alessandra Brontsema

x MacKenzie-Childs

SMITH&SAINT &emdash; Alessandra Brontsema x MacKenzie-Childs

Alessandra Brontsema, known as the queen of themed dinner parties, partnered with MacKenzie-Childs to help launch their new Violet Check collection, with SMITH&SAINT strategically positioning her as the ideal creative collaborator. In our pitch, we leaned into her established dinner party series as the perfect organic integration point, aligning the collection with a visually rich, story-driven hosting moment her audience already loves. By tapping into an existing content format rather than creating something one-off, the partnership felt deeply authentic — driving strong engagement around the launch.

SMITH&SAINT &emdash; Alessandra Brontsema x MacKenzie-Childs
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