Nastia Liukin
x APL
Nastia Liukin partnered with Athletic Propulsion Labs (APL) on two exclusive capsule collections aligned with the Tokyo and Paris Olympic cycles, positioning her not simply as a face of the brand, but as a true design collaborator and Olympic authority. Rather than a traditional influencer drop, the collections were rooted in her legacy as a five-time Olympic medalist — with storytelling, design direction, and launch moments centered around her enduring impact on sport. Drawing on her competitive history and aesthetic sensibility, the collections featured multiple distinctive silhouettes — spanning from patriotic blocking to hand-painted Parisian motifs — that celebrated Olympic artistry and sold out quickly amid global enthusiasm for the Games. The result elevated Nastia from ambassador to architect, reinforcing her role as a lasting voice in Olympic culture and performance innovation.